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Akira
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Katsuhiro Otomo
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DESIGN
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#009
A brand's second life
brand-identity
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design
/
music
Adidas was born for sport. Then it stepped off the field and became a sign of belonging.
2026.06
#008
I want to hold your hand
digital
/
design
Digital won the accessibility challenge. The physical is coming back to restore what digital erases: ritual.
2026.05
#007
Ciao Marcello
cars
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design
Tribute to Marcello Gandini, designer of some of the 20th century's most iconic cars, from Miura to Countach.
2024.03
#006
The Swiss who didn’t know
swiss-made
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cars
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design
Everyone knew that a micro-car would never be successful, then Mr Hayek came along.
2023.05
#005
The god of great cars
cars
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design
Sergio Pininfarina, the designer behind nearly every Ferrari from the mid-1960s to the early 2000s.
2019.09
#004
The Leica brand. Beyond the lens.
brand-identity
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swiss-made
/
design
An illustrated story of the Leica brand, from its Wetzlar origins to the four companies sharing the name today.
2019.01
#003
The BMW who dreamt to be a Ferrari
brand-identity
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cars
/
design
Germans and Italians are far too different to work together, according to usual clichés.
2018.05
#002
Goodbye Prodir!
brand-identity
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swiss-made
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design
Some objects we've all held at least once in our lives: the Prodir DS3 is one of them.
2018.01
#001
Who doesn’t love Fridays?
brand-identity
/
swiss-made
/
design
I remember the first time I had one of Freitag's outlandish products in my hands.
2017.12