▶ LATEST POST · 2025.08
Are them the resurrection?
Oasis are back. And the effect is that of a collective déjà vu: packed stadiums, choruses we all know by heart, merchandise flying off the shelves. It’s not a r
Slow on purpose.
Stories of brands, communication and design. Often about cars, sometimes about music, occasionally about whatever I find interesting enough to write down. Published when I feel like writing, mostly.
— ANDREA BOGONI · MARKETER · LUGANO · COLOPHON ↗
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Archive
17 ESSAYS · NEWEST FIRST#016
2025.03
#015
Welcome to the (music) machine
2024.08
#014
Starting off-road and ending up in legend
2024.06
#013
Ciao Marcello
2024.03
#012
The Swiss who didn’t know
2023.05
#011
Thank you Moto Guzzi
2021.03
#010
Fortnite affair: “Who watches the watchers?”
2020.08
#009
The man who sold jazz
2020.07
#008
Fight for the web!
2019.12
#007
The god of great cars
2019.09
#006
The Leica brand. Beyond the lens.
2019.01
#005
Digital is cool. Really?
2018.09
#004
The BMW who dreamt to be a Ferrari
2018.05
#003
Goodbye Prodir!
2018.01
#002
Who doesn’t love Fridays?
2017.12
#001
In the name of the son
2017.09