Notes on brand identity, design, music and tech by Andrea Bogoni.https://www.ad-diction.me/en-ithttps://www.ad-diction.me/posts/adidas-second-life-of-a-brand/https://www.ad-diction.me/posts/adidas-second-life-of-a-brand/Adidas was born for sport. Then it stepped off the field and became a sign of belonging.Thu, 11 Jun 2026 00:00:00 GMThttps://www.ad-diction.me/it/posts/adidas-second-life-of-a-brand/https://www.ad-diction.me/it/posts/adidas-second-life-of-a-brand/Adidas è nata per lo sport. Poi è uscita dal campo ed è diventata un segno di appartenenza.Thu, 11 Jun 2026 00:00:00 GMThttps://www.ad-diction.me/posts/i-want-to-hold-your-hand/https://www.ad-diction.me/posts/i-want-to-hold-your-hand/Digital won the accessibility challenge. The physical is coming back to restore what digital erases: ritual.Mon, 25 May 2026 00:00:00 GMThttps://www.ad-diction.me/it/posts/i-want-to-hold-your-hand/https://www.ad-diction.me/it/posts/i-want-to-hold-your-hand/Il digitale ha vinto l'accessibilità. Il fisico sta tornando per restituirci ciò che il digitale toglie: il rituale.Mon, 25 May 2026 00:00:00 GMThttps://www.ad-diction.me/posts/oasis-resurrection-2025/https://www.ad-diction.me/posts/oasis-resurrection-2025/Oasis are back: packed stadiums, choruses from memory, sold-out merch. More than a reunion, a brand phenomenon.Tue, 19 Aug 2025 00:00:00 GMThttps://www.ad-diction.me/it/posts/oasis-resurrection-2025/https://www.ad-diction.me/it/posts/oasis-resurrection-2025/Il ritorno degli Oasis tra stadi pieni e merchandising sold out. Più di una reunion: un fenomeno di marca.Mon, 18 Aug 2025 00:00:00 GMThttps://www.ad-diction.me/posts/lee-mavers-sound-of-imperfection/https://www.ad-diction.me/posts/lee-mavers-sound-of-imperfection/Lee Mavers of The La's spent years chasing the perfect sound, only to reject his own masterpiece.Wed, 12 Mar 2025 00:00:00 GMThttps://www.ad-diction.me/it/posts/lee-mavers-sound-of-imperfection/https://www.ad-diction.me/it/posts/lee-mavers-sound-of-imperfection/Lee Mavers dei The La's inseguì per anni il suono perfetto e finì per rifiutare il proprio capolavoro.Wed, 12 Mar 2025 00:00:00 GMThttps://www.ad-diction.me/posts/spotify-music-machine/https://www.ad-diction.me/posts/spotify-music-machine/Spotify and its paradoxes: how music is changing, from the vinyl revival to the challenges of digital.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/spotify-music-machine/https://www.ad-diction.me/it/posts/spotify-music-machine/Spotify e i suoi paradossi: come sta cambiando la musica, dal ritorno del vinile alle sfide del digitale.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ad-diction.me/posts/scrambler-ducati-off-road-legend/https://www.ad-diction.me/posts/scrambler-ducati-off-road-legend/The story of the Ducati Scrambler told in an interview with Rocco Canosa, head of the Scrambler® range.Tue, 11 Jun 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/scrambler-ducati-off-road-legend/https://www.ad-diction.me/it/posts/scrambler-ducati-off-road-legend/La storia dello Scrambler Ducati raccontata in un'intervista a Rocco Canosa, responsabile della gamma Scrambler®.Tue, 11 Jun 2024 00:00:00 GMThttps://www.ad-diction.me/posts/marcello-gandini-design-legacy/https://www.ad-diction.me/posts/marcello-gandini-design-legacy/Tribute to Marcello Gandini, designer of some of the 20th century's most iconic cars, from Miura to Countach.Wed, 13 Mar 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/marcello-gandini-design-legacy/https://www.ad-diction.me/it/posts/marcello-gandini-design-legacy/Tributo a Marcello Gandini, designer di alcune delle auto più iconiche del Novecento, dalla Miura alla Countach.Wed, 13 Mar 2024 00:00:00 GMThttps://www.ad-diction.me/posts/smart-car-nicolas-hayek-swatch/https://www.ad-diction.me/posts/smart-car-nicolas-hayek-swatch/Everyone knew that a micro-car would never be successful, then Mr Hayek came along.Wed, 10 May 2023 00:00:00 GMThttps://www.ad-diction.me/it/posts/smart-car-nicolas-hayek-swatch/https://www.ad-diction.me/it/posts/smart-car-nicolas-hayek-swatch/Tutti sapevano che una microcar non avrebbe avuto successo, poi arrivò il signor Hayek.Wed, 10 May 2023 00:00:00 GMThttps://www.ad-diction.me/posts/moto-guzzi-centennial/https://www.ad-diction.me/posts/moto-guzzi-centennial/They used to say there's no “mandellese” without at least one relative working at Moto Guzzi.Mon, 15 Mar 2021 00:00:00 GMThttps://www.ad-diction.me/it/posts/moto-guzzi-centennial/https://www.ad-diction.me/it/posts/moto-guzzi-centennial/Non esiste un mandellese senza almeno un parente che lavori alla Moto Guzzi, dicevano.Mon, 15 Mar 2021 00:00:00 GMThttps://www.ad-diction.me/posts/fortnite-apple-google-platform-war/https://www.ad-diction.me/posts/fortnite-apple-google-platform-war/Can a company credibly claim to fight a monopoly?Tue, 25 Aug 2020 00:00:00 GMThttps://www.ad-diction.me/it/posts/fortnite-apple-google-platform-war/https://www.ad-diction.me/it/posts/fortnite-apple-google-platform-war/Può un'azienda sostenere credibilmente di combattere un monopolio?Mon, 24 Aug 2020 00:00:00 GMThttps://www.ad-diction.me/posts/reid-miles-blue-note-jazz/https://www.ad-diction.me/posts/reid-miles-blue-note-jazz/If you've ever wondered why the covers of jazz albums all seem somehow coordinated, this might interest you.Sun, 19 Jul 2020 00:00:00 GMThttps://www.ad-diction.me/it/posts/reid-miles-blue-note-jazz/https://www.ad-diction.me/it/posts/reid-miles-blue-note-jazz/Perché le copertine degli album jazz sembrano tutte coordinate? La storia di Reid Miles e Blue Note Records.Sun, 19 Jul 2020 00:00:00 GMThttps://www.ad-diction.me/posts/fight-for-the-web/https://www.ad-diction.me/posts/fight-for-the-web/The web has turned closed and centralised, against its original promise. Tim Berners-Lee's call to action.Wed, 18 Dec 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/fight-for-the-web/https://www.ad-diction.me/it/posts/fight-for-the-web/Il web si è chiuso e centralizzato, contro la sua promessa originale. La risposta di Tim Berners-Lee.Wed, 18 Dec 2019 00:00:00 GMThttps://www.ad-diction.me/posts/god-of-great-cars/https://www.ad-diction.me/posts/god-of-great-cars/Sergio Pininfarina, the designer behind nearly every Ferrari from the mid-1960s to the early 2000s.Tue, 10 Sep 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/god-of-great-cars/https://www.ad-diction.me/it/posts/god-of-great-cars/Sergio Pininfarina, il designer di quasi tutte le Ferrari dalla metà degli anni '60 ai primi Duemila.Tue, 10 Sep 2019 00:00:00 GMThttps://www.ad-diction.me/posts/leica-brand-beyond-photography/https://www.ad-diction.me/posts/leica-brand-beyond-photography/An illustrated story of the Leica brand, from its Wetzlar origins to the four companies sharing the name today.Fri, 11 Jan 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/leica-brand-beyond-photography/https://www.ad-diction.me/it/posts/leica-brand-beyond-photography/Storia illustrata di Leica, dalle origini di Wetzlar alle quattro aziende che oggi ne condividono il nome.Fri, 11 Jan 2019 00:00:00 GMThttps://www.ad-diction.me/posts/digital-is-cool-really/https://www.ad-diction.me/posts/digital-is-cool-really/Digital was modern, innovative, efficient, reliable, creatively eclectic. Then something happened.Sun, 09 Sep 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/digital-is-cool-really/https://www.ad-diction.me/it/posts/digital-is-cool-really/Il digitale era moderno, innovativo, efficace, affidabile, creativamente eclettico. Poi è successo qualcosa.Sun, 09 Sep 2018 00:00:00 GMThttps://www.ad-diction.me/posts/bmw-who-dreamt-ferrari/https://www.ad-diction.me/posts/bmw-who-dreamt-ferrari/Germans and Italians are far too different to work together, according to usual clichés.Thu, 24 May 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/bmw-who-dreamt-ferrari/https://www.ad-diction.me/it/posts/bmw-who-dreamt-ferrari/Tutti i cliché vorrebbero tedeschi e italiani troppo diversi per lavorare insieme.Thu, 24 May 2018 00:00:00 GMThttps://www.ad-diction.me/posts/prodir-six-years-marketing/https://www.ad-diction.me/posts/prodir-six-years-marketing/Some objects we've all held at least once in our lives: the Prodir DS3 is one of them.Tue, 30 Jan 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/prodir-six-years-marketing/https://www.ad-diction.me/it/posts/prodir-six-years-marketing/Alcuni oggetti li abbiamo tutti impugnati almeno una volta: la DS3 di Prodir è uno di questi.Tue, 30 Jan 2018 00:00:00 GMThttps://www.ad-diction.me/posts/who-does-not-love-fridays/https://www.ad-diction.me/posts/who-does-not-love-fridays/I remember the first time I had one of Freitag's outlandish products in my hands.Thu, 07 Dec 2017 00:00:00 GMThttps://www.ad-diction.me/it/posts/who-does-not-love-fridays/https://www.ad-diction.me/it/posts/who-does-not-love-fridays/Ricordo bene quando, per la prima volta, ho avuto fra le mani uno dei bizzarri prodotti Freitag.Thu, 07 Dec 2017 00:00:00 GMThttps://www.ad-diction.me/posts/ferrari-dino-name-of-the-son/https://www.ad-diction.me/posts/ferrari-dino-name-of-the-son/Among the cars Enzo Ferrari left to history, one is clouded by a myth that tries to deny its authenticity.Fri, 01 Sep 2017 00:00:00 GMThttps://www.ad-diction.me/it/posts/ferrari-dino-name-of-the-son/https://www.ad-diction.me/it/posts/ferrari-dino-name-of-the-son/Fra le iconiche auto di Enzo Ferrari, una é oscurata da una leggenda che sembrerebbe negarle la stessa identità.Fri, 01 Sep 2017 00:00:00 GMT