Notes on brand identity, design, music and tech by Andrea Bogoni.https://www.ad-diction.me/en-ithttps://www.ad-diction.me/posts/oasis-resurrection-2025/https://www.ad-diction.me/posts/oasis-resurrection-2025/Oasis are back. And the effect is that of a collective déjà vu: packed stadiums, choruses we all know by heart, merchandise flying off the shelves. It’s not a rTue, 19 Aug 2025 00:00:00 GMThttps://www.ad-diction.me/it/posts/oasis-resurrection-2025/https://www.ad-diction.me/it/posts/oasis-resurrection-2025/Gli Oasis tornano, e l’effetto è quello di un déjà vu collettivo: stadi pieni, cori che conosciamo a memoria, merchandising che vola via in poche ore. Non è unaMon, 18 Aug 2025 00:00:00 GMThttps://www.ad-diction.me/posts/lee-mavers-sound-of-imperfection/https://www.ad-diction.me/posts/lee-mavers-sound-of-imperfection/**The La’s frontman Lee Mavers spent years chasing the perfect sound—only to reject his own masterpiece. Discover the story of *The La’s*, the myth of perfectioWed, 12 Mar 2025 00:00:00 GMThttps://www.ad-diction.me/it/posts/lee-mavers-sound-of-imperfection/https://www.ad-diction.me/it/posts/lee-mavers-sound-of-imperfection/Da qualche parte, nella Liverpool della fine degli anni ’80, Lee Mavers inseguiva qualcosa che nessun altro poteva sentire. Non solo una canzone o un album—qualWed, 12 Mar 2025 00:00:00 GMThttps://www.ad-diction.me/posts/spotify-music-machine/https://www.ad-diction.me/posts/spotify-music-machine/Spotify: between successes and shadows, how music is changing, from the revival of vinyl to the challenges in the digital world.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/spotify-music-machine/https://www.ad-diction.me/it/posts/spotify-music-machine/Spotify: tra successi e ombre, come sta cambiando la musica, dalla rivincita del vinile alle sfide nel mondo digitale.Wed, 21 Aug 2024 00:00:00 GMThttps://www.ad-diction.me/posts/scrambler-ducati-off-road-legend/https://www.ad-diction.me/posts/scrambler-ducati-off-road-legend/The story of the Ducati Scrambler told in an interview with Rocco Canosa, head of the Scrambler® range.Tue, 11 Jun 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/scrambler-ducati-off-road-legend/https://www.ad-diction.me/it/posts/scrambler-ducati-off-road-legend/La storia dello Scrambler Ducati raccontata in un'intervista a Rocco Canosa, responsabile della gamma Scrambler®.Tue, 11 Jun 2024 00:00:00 GMThttps://www.ad-diction.me/posts/marcello-gandini-design-legacy/https://www.ad-diction.me/posts/marcello-gandini-design-legacy/13 March 2024, I find myself celebrating my birthday while enjoying the pleasant evening with my family. I can't wish for anything better, and yet something feeWed, 13 Mar 2024 00:00:00 GMThttps://www.ad-diction.me/it/posts/marcello-gandini-design-legacy/https://www.ad-diction.me/it/posts/marcello-gandini-design-legacy/13 marzo 2024, é il mio compleanno e mi godo la piacevole serata insieme alla mia famiglia. Non posso volere di meglio, ma qualcosa mi dispiace.Marcello GandiniWed, 13 Mar 2024 00:00:00 GMThttps://www.ad-diction.me/posts/smart-car-nicolas-hayek-swatch/https://www.ad-diction.me/posts/smart-car-nicolas-hayek-swatch/Everyone knew that a micro-car would never be successful, then Mr Hayek came along.Wed, 10 May 2023 00:00:00 GMThttps://www.ad-diction.me/it/posts/smart-car-nicolas-hayek-swatch/https://www.ad-diction.me/it/posts/smart-car-nicolas-hayek-swatch/Tutti sapevano che una microcar non avrebbe avuto successo, poi arrivò il signor Hayek.Wed, 10 May 2023 00:00:00 GMThttps://www.ad-diction.me/posts/moto-guzzi-centennial/https://www.ad-diction.me/posts/moto-guzzi-centennial/They used to say there's no “mandellese” without at least one relative working at Moto Guzzi.Mon, 15 Mar 2021 00:00:00 GMThttps://www.ad-diction.me/it/posts/moto-guzzi-centennial/https://www.ad-diction.me/it/posts/moto-guzzi-centennial/Non esiste un mandellese senza almeno un parente che lavori alla Moto Guzzi, dicevano.Mon, 15 Mar 2021 00:00:00 GMThttps://www.ad-diction.me/posts/fortnite-apple-google-platform-war/https://www.ad-diction.me/posts/fortnite-apple-google-platform-war/Can a company credibly claim to fight a monopoly?Tue, 25 Aug 2020 00:00:00 GMThttps://www.ad-diction.me/it/posts/fortnite-apple-google-platform-war/https://www.ad-diction.me/it/posts/fortnite-apple-google-platform-war/Può un'azienda sostenere credibilmente di combattere un monopolio?Mon, 24 Aug 2020 00:00:00 GMThttps://www.ad-diction.me/posts/reid-miles-blue-note-jazz/https://www.ad-diction.me/posts/reid-miles-blue-note-jazz/If you've ever wondered why the covers of jazz albums all seem somehow coordinated, this might interest you.Sun, 19 Jul 2020 00:00:00 GMThttps://www.ad-diction.me/it/posts/reid-miles-blue-note-jazz/https://www.ad-diction.me/it/posts/reid-miles-blue-note-jazz/Se vi siete mai chiesti perché le copertine degli album jazz sembrano tutte in qualche modo coordinate, questo potrebbe interessarvi.Sun, 19 Jul 2020 00:00:00 GMThttps://www.ad-diction.me/posts/fight-for-the-web/https://www.ad-diction.me/posts/fight-for-the-web/Over the last decade the web has developed into closed and centralised models that go in the opposite direction to the original one.Wed, 18 Dec 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/fight-for-the-web/https://www.ad-diction.me/it/posts/fight-for-the-web/Nell’ultimo decennio la rete si è sviluppata secondo modelli chiusi e accentranti che vanno in direzione contraria a quella originale.Wed, 18 Dec 2019 00:00:00 GMThttps://www.ad-diction.me/posts/god-of-great-cars/https://www.ad-diction.me/posts/god-of-great-cars/Sergio's passion for cars was in his blood...Tue, 10 Sep 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/god-of-great-cars/https://www.ad-diction.me/it/posts/god-of-great-cars/La passione per l’auto Sergio l’aveva nel sangue...Tue, 10 Sep 2019 00:00:00 GMThttps://www.ad-diction.me/posts/leica-brand-beyond-photography/https://www.ad-diction.me/posts/leica-brand-beyond-photography/A brief illustrated story of the Leica brand.Fri, 11 Jan 2019 00:00:00 GMThttps://www.ad-diction.me/it/posts/leica-brand-beyond-photography/https://www.ad-diction.me/it/posts/leica-brand-beyond-photography/Breve storia illustrata del brand Leica.Fri, 11 Jan 2019 00:00:00 GMThttps://www.ad-diction.me/posts/digital-is-cool-really/https://www.ad-diction.me/posts/digital-is-cool-really/Digital was modern, innovative, efficient, reliable, creatively eclectic. Then something happened.Sun, 09 Sep 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/digital-is-cool-really/https://www.ad-diction.me/it/posts/digital-is-cool-really/Il digitale era moderno, innovativo, efficace, affidabile, creativamente eclettico. Poi è successo qualcosa.Sun, 09 Sep 2018 00:00:00 GMThttps://www.ad-diction.me/posts/bmw-who-dreamt-ferrari/https://www.ad-diction.me/posts/bmw-who-dreamt-ferrari/Germans and Italians are far too different to work together, according to usual clichés.Thu, 24 May 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/bmw-who-dreamt-ferrari/https://www.ad-diction.me/it/posts/bmw-who-dreamt-ferrari/Tutti i cliché vorrebbero tedeschi e italiani troppo diversi per lavorare insieme.Thu, 24 May 2018 00:00:00 GMThttps://www.ad-diction.me/posts/prodir-six-years-marketing/https://www.ad-diction.me/posts/prodir-six-years-marketing/There are certain objects that each of us have had in their hands at least once in their life time: the Prodir DS3 is one of these.Tue, 30 Jan 2018 00:00:00 GMThttps://www.ad-diction.me/it/posts/prodir-six-years-marketing/https://www.ad-diction.me/it/posts/prodir-six-years-marketing/Ci sono alcuni particolari oggetti che ognuno di noi ha impugnato almeno una volta nella vita: la DS3 di Prodir é uno di questi.Tue, 30 Jan 2018 00:00:00 GMThttps://www.ad-diction.me/posts/who-does-not-love-fridays/https://www.ad-diction.me/posts/who-does-not-love-fridays/I remember the first time I had one of Freitag's outlandish products in my hands.Thu, 07 Dec 2017 00:00:00 GMThttps://www.ad-diction.me/it/posts/who-does-not-love-fridays/https://www.ad-diction.me/it/posts/who-does-not-love-fridays/Ricordo bene quando, per la prima volta, ho avuto fra le mani uno dei bizzarri prodotti Freitag.Thu, 07 Dec 2017 00:00:00 GMThttps://www.ad-diction.me/posts/ferrari-dino-name-of-the-son/https://www.ad-diction.me/posts/ferrari-dino-name-of-the-son/Among many cars consigned to history by Enzo Ferrari, one in particular is clouded by a myth that seems to try to deny its authenticity.Fri, 01 Sep 2017 00:00:00 GMThttps://www.ad-diction.me/it/posts/ferrari-dino-name-of-the-son/https://www.ad-diction.me/it/posts/ferrari-dino-name-of-the-son/Fra le iconiche auto di Enzo Ferrari, una é oscurata da una leggenda che sembrerebbe negarle la stessa identità.Fri, 01 Sep 2017 00:00:00 GMT